First off, I'm not sure why this is such big news. I mean the chocolate Stanley Cup is cool, but we're not talking news as big as Willy Wonka opening up the doors to his factory. But I guess any big partner with the NHL is a good thing. Arenas around the League have no doubt been hawking their multitude of products for years.
And when I say multitude of products, I do mean multitude... 5th Ave, Almond Joy, Mounds, all those Cadbury Eggs, Bar None, Heath Bar, Oh Henry!, Kit Kat, Milk Duds, Mr. Goodbar, all the Reese's products, Rolo, York Peppermint Pattie, Skor, Payday, Zagnut, Bubble Yum, Ice Breakers, Jolly Ranchers, Whoppers, Whatchamacallit, Good & Plenty, Krackel, Twizzlers, and not to mention all those Hershey products of kisses, and miniatures. Just to name a few.
So I started thinking about all the hockey themed Hershey products you could make with chocolate...
Chocolate Pucks seem too easy, but whenever I think of chocolate pucks I think of Hostess Ding Dongs with creme filled centers. Maybe do it with caramel centers like a big ass Rolo. Or do a York Peppermint Puck for those with discerning taste.
A chocolate stick seems to make a lot of sense. Maybe Hershey could come out with a similar product to Wrigley's Hubba Bubba Bubble Tape that you could actually tape your stick with. That would be pretty bad ass. Or sickening, depending on how you look at it.
Or use some of the other Hershey products, Twizzler strawberry hockey laces. Market Good & Plently like Chiclet's and call them Hockey Player teeth or some shit like that.
What if Hershey got involved with the other concessions offered at NHL arenas? Can you say chocolate covered hot pretzels? Chocolate covered popcorn, or gourmet popcorn as they like to call it, is all the rage now.
And tell me you're not going to see Hershey Kiss Cams all over now. Or marketing the League with Ice Breakers, that's not an obvious fit?
There's plenty of opportunity if you just look for it.
(Ed. Note: And this too. Prepare for stomach turn.)