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European sports teams have long ago given into the whore of sponsorship, by allowing uniforms to become this kind of ridiculousness.
Granted, soccer, or futbol, is not a traditional North American sport, hell we don't even use the right word for it. Its roots are in Europe, where, as Garber states, brand name sponsorship is part of the identity of each of the squads. And not being a traditional North American sport, the MLS has had difficulty in producing a profit. In the first 10 years of the league's existence, it was reported that it had lost a total of $350million. Makes sense then to cash in any way you can, right?
I'll be honest, I really don't care what's on the practice jersey. I don't get to enough training camps to really give a damn. But its just the start, it spreads from there as the dollars roll in, and "we" look at other areas to capitalize. Then it starts small, advertising patches on the shoulder of the game jersey, so as not to overwhelm us.
So after one patch, we add another on the other shoulder. And then another, and another, until slowly, but surely, it becomes this...
where players can pop the collar for that extra level of cool.
With the exception of the NFL and maybe the NBA, the MLS and WNBA are cash strapped leagues in need of any resource available to earn an extra buck. We've all heard, and celebrated, the rumors that the NHL is overtaking the NBA in terms of popularity, so for argument's sake, let's say they're roughly at the same level. I find it extremely hard to believe that both the NHL and NBA are in such financial dire straits that they would need to resort to the desecration of the game jersey.
It makes professional sports look amateur.
- This rant all started from Wyshynski's 1 -2 part piece on advertising on uni's, which stemmed from USA Today's original piece. All actual facts and quotes are borrowed from those respectable sources.
Move forward? Gary, you've taken about 30 steps back.
Interact with fans and sell tickets? I've received about 30 emails each from the Kings and the Ducks begging me to purchase ticket packages or attend the Kings' Hockey Fest '09, a three-day interactive promotional extravaganza. There's only 50 days until opening faceoff, how much ground do you really think you can make up?
Make arrangements for television broadcasts? Like hire a new color analyst?
Granted, yesterday saw a small victory in keeping the Dogs in the Desert, with Reinsdorf's deal with the major creditor of the franchise, and their endorsement to the court of Jerry's bid, but there's still a lot of work to be done.
A lot of work, and not much time.
I think just about everyone can come to the realization that the Coyotes will not be re-built overnight, and certainly not within the upcoming season. Just like when we were locked in a stalemate before the 2004-05 season, there was a time where we had to come to grips with the fact that we would not see NHL hockey, (luckily) until next season. And that was well before the middle of February.
Best case scenario, Reinsdorf gets in there, gets his blessing from the NHL Board of Governors, and the Coyotes start the season on-time and properly organized.
Its still pretty much the same crappy team, with the same crappy, "Great" coach, with a lot of promise and not much in the way of results.
Are fans going to flock to this? Hell to the No. Fans want a winner, bottom line. Nobody wants to be a Detroit Lions fan, some people just have no choice. The Coyotes have 13year old roots in Phoenix, not the three-quarters of a century that the Lions have in Detroit.
Even if Jerry jumps in there, authorizes the front office to spend to the Cap, Maloney pulls in some marquee talent in some big trades, and we slide on the slim chance that the 'Yotes make the post.
What then?
Will we then be convinced that hockey can survive in Phoenix?
Even if that pretty picture doesn't happen until the following season, will that be enough to say that the League did the right thing by not relocating the team to a more viable hockey market?
That's not to say that Jim Balsillie should have the keys handed over to him in exchange for his $212.5million offer. Its become obvious that "Balls" could get the League into more trouble in the long run with his blatant disregard for League rules, and struggling fanbases. But if you had to think of cities in North America that would have some success with an NHL team, would Phoenix come to mind? No, we'd probably say Las Vegas before Phoenix. And before Sin City, we would rifle off Portland or Seattle, Winnipeg or Quebec, and of course Hamilton.
Jibble, back from his own personal relocation hiatus, wrote about his indecisiveness on Jimmy-boy as a member of the ol' boys club, and his final decision about him.
"Balsille is an enigma because he clearly has some assets and a passion for the game, and that's never a bad thing, but the way he has handled himself has been less than appealing. Balsille clearly cares about his fictional team, and he'll clearly put his finances and efforts into putting a good team on the ice every year. The NHL needs owners who care about winning and their on-ice product, and Balsille would certainly be one of them. [However,] Basille's attempt to destabalize a franchise and rip them from their city with no regard for the city, fans, or league he's trying to buy into, that has finally turned the tide for good on my opinion of Balsille."
Keeping Balsillie, and his meddling ways out of the League is going to be good for the long run. That's probably the smartest decision the League has made in this situation. But its become clear that the situation in Phoenix is going to get worse before it gets better, and its going to have to in order for Bettman to pull his head out of his ass, and realize that his grand scheme of southern expansion is not working in Arizona.
10. Chris Drury
What is it about this plucky centerman that just says success? Is it his Stanley Cup ring with Colorado. Or his Olympic Silver Medal with the US in the 2002 Winter Games. Or maybe its collecting the Calder Trophy in his rookie season, and the Hobey Baker in '98, (only player in history to win both). Or maybe winning the National Championship with Boston University in '95 as a freshman. But we can go back even earlier. High school? State Championship with Fairfield College Prep. PeeWee? National Championship with his Bridgeport, CT team. And probably the most used anecdotal reference, winning the Little League World Series in 1989 beating Taiwan by pitching a complete game giving up 5 hits, and driving in two runs. While not a member of the Triple Gold Club, Drury's had success on just about every level on the ice, and isn't a bad guy off the ice as well. Then again, maybe it's just those bangs.
9. Roberto Luongo
Is it that winning smile, or those greasy, dago curls? One of the two, or maybe his keen goaltending skills that has allowed him to retain the status as one of the premier netminders in the league. He symbolizes the Vancouver Canuck franchise being the latest goaltender to be named Captain since the late 1940's. He holds various team goaltending records for both the Canucks and the Panthers including the most shutouts, the most shutouts in a season, and the most wins in a season. Despite holding the league record for facing the most shots in a playoff game, stopping 72 of 76 shots in a 5-4 quadruple overtime win over Dallas in 2007, (his 1st NHL playoff game), he has had limited playoff success never making it past the second round. In the last year of his 4year $27million deal, he'll look for another big payday to close out his career. Bob-o gets extra points for netting hot wife, Gina.
3. T. J. Oshie
Is it the yellow that brings out his eyes? Either way, this young gun from '05 Draft class has jumped onto the scene and into a lot of hockey fans hearts. He played three years with the Fighting Sioux of UND finishing with over 40points each season, and then skipped his Senior year to join St. Louis. Just finished up his first season with the Blues and he's already won "Goal of the Year" recognition for his slick moves on the Canucks defense, (including removing #9's jock). Of course the big victory for him this year was returning the Notes to postseason status, having to make their way through Central Division rival Columbus, and therefore through Rick Nash. Became so popular with the Blues fanbase that they actually began a campaign to write his name in for the St. Louis Mayoral election. But he's really pissed that he can't make Gretzky's head bleed like Roenick.
2. Milan Lucic
Do you really wanna mess with that? Had a slow, and disappointing start to his hockey career being passed over in the 2003 WHL Bantam Draft, but was then offered a tryout with the Burnaby Express Junior A team. Failing to make the cut, he was presented with the opportunity to play for the Delta Ice Hawks Junior B team which he used as a springboard to land a permanent roster spot on the Express. He eventually played his way onto the Vancouver Giants in the WHL, and in his first full season with the team contributed to the winning of the Ed Chynoweth Cup for WHL Champion in 2006. In that year's Entry Draft, he was selected in the second round, 50th overall by the Boston Bruins but returned to Vancouver for another season. That following season he put the Giants on his back, finishing first in team scoring with 68points, and leading them to a return trip to the WHL finals. Losing out on the repeat, Looch and the Giants charged back to win the Memorial Cup, and he was awarded the Stafford Smythe Memorial Trophy for tourney MVP. With only two years in the League under his belt, he has already drawn comparisons to Bruins great Cam Neely for his fiesty temperament and his nose for the net, epitomizing old-time, hard-nosed hockey.
1. Alex Ovechkin
What's not to love? Ovie is an international ambassador to the sport, and the kind of player that transcends boundaries into the mainstream world. Whether its his highlight reel goals, his larger than life personality, or just his candid answers to media questioning, everything he does seems to be entertaining. There's no question he's the best player in the entire league, and by far the most exciting to watch, with plenty of hardware to back it up. The Calder for his rookie season in 2006, and for the last two years winning the Lester B. Pearson as the most outstanding player of the regular season as voted by the NHLPA, the Hart Memorial as MVP, and the "Rocket" Richard as leading goal scorer. He also won the Art Ross in 2008 making him the first player in history to garner all four in the same season. Halfway through that season the Washington Capitals offered him a 13year extension for $124 million, the richest contract in league history. Recently named the ambassador to the 2014 Olympic Winter Games in the southwestern Russian town of Sochi, he's already earned Golds at the World Junior Championship in 2003, and another in the World Championships in 2008. With plenty of goals scored, shots taken, and point streaks, the ultimate prize still eludes him only reaching the postseason twice in his four seasons, he hasn't led the Caps past the second round. But his determination and his passion for the game speak volumes and will no doubt lead to more success and thrills for hockey fans everywhere.
Honorable Mention
Mike Richards - He's the next Captain Canada, but he hangs out with pornstars.
Martin Brodeur - Its all about the defensive system. And tagging your wife's sister.
Tim Thomas - He kills bears dude. And he's on the Bruins. The irony is not lost.